Our mission is to be a catalyst for human progress by leveraging the power of life insurance to protect families, communities, and our planet.

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There’s a better way to do business. Join us and commit to something big.

We think beyond our products and services. Bluestone™ was built to deliver positive financial, environmental, and social impact.

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We’re proud to make the grade.

As a Certified B Corp, Bluestone meets strict performance and accountability standards. B Certification is based on the B Impact Assessment, which measures a company’s positive impact on its employees, community, and the environment. It gets to the heart of why this company exists.

We’re part of a community that uses business as a force for good. And we’re committed to making a change.


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1% Is a big number.

1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions. They advise on giving strategies, certify donations, and amplify the impact of their network.

Bluestone donates 1% of all premiums collected to 1% for the Planet to help support the essential work of their nonprofit partners in six areas of environmental action: climate, food, land, pollution, water, and wildlife.


Chef Ann Foundation: Dedicated to helping schools take action so that every child has daily access to fresh, healthy food. They provide school communities with the tools, training, resources, and funding that enables them to create healthier food and redefine lunchroom environments.

Protect Our Winters (POW): Dedicated to fighting climate change through education, awareness, and political advocacy. POW encourages members to reduce their impact on the environment and to get involved in their local communities and on a national level.


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We call it “Planet Insurance.”

Our complimentary rider donates an additional 1% of a policy’s initial face value to your choice of 1% for the Planet nonprofits when a death benefit is paid. Choose your favorite nonprofits to list as beneficiaries. And yes, you can change your nonprofits at any time.

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Investing in the future.

A significant part of your impact is made possible through the responsible investing of your premium payments and the cash value of permanent life insurance and annuity policies.

Current investments include Nature Conservancy bonds and green energy power transmission.

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Envisioning a Better Future

We’re committed to making social and environmental changes without sacrificing financial performance.

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Policies are issued by a mutual insurance company where policyholders are owners with a voice and a vote, giving them real power over the direction of the company.

Your Needs First

Our main concern is providing you and your family with the best possible life insurance coverage. That’s why we work to minimize conflicts of interest by having non-commissioned team members.

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Transparent Products

You’ll always know what you’re paying for—and what you’re not. That’s why we’ve eliminated percent of premium fees, known as “load fees.”


Our goal is to provide you with the right insurance through a straightforward process. Our commitment is to you, your family, your community, and our planet.

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Change your future. Give us a call.

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